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When you access and move around SwapApp, register an Account with SwapApp or purchase a Product from SwapApp, we may collect some or all of the following personal data about you:
- A username and password
- Name, date of birth, age and sex
- Billing address, email address and phone number(s)
- Your Images and other User Content
- Correspondence with and from SwapApp
- Your preferences about receiving communications from SwapApp
- Information about your use of SwapApp, and your browsing and online purchasing activities
- Details we may ask you to submit to verify your identity
We may also collect some of this personal data from third parties who have your consent to pass your details to us.
In order to take advantage of some of our Services, you may need to supply us with the personal details of a third party (for example, their name and address if you wish to send a Product to them as a gift). We will not use this information for anything other than providing the Services for which the information was supplied.
How Do We Use Your Personal Information?
Your personal data will be collected, processed, stored and used by us, and passed to and processed by our subsidiary and/or affiliated companies and other data processors acting under contract with us.
When you sign up to SwapApp and agree to our terms and conditions, we need to process certain data that allows SwapApp:
- To provide the SwapApp service to you in accordance with our agreement
- To create personalised Products selected by you
- To associate your Account, and your Product purchases, with you, and to verify your identity
- If you elect to store an encrypted Payment Method with us, to associate that Payment Method with you when you place an order
- To tailor aspects of SwapApp (including its search function and offers) to you
- To process payments you make for Products
- To pass your Product order for delivery by third party deliverers engaged by us
- To provide customer support and improve your customer experience
- To contact you by email and mobile communication (such as text (SMS) and 'push' notification) in relation to the products or services you have purchased
Disclosing Your Personal Data
We will not disclose any of your personal data, other than to subsidiary and/or affiliated companies and data processors (including deliverers and payment service providers) under contract with us.
To enable us to provide our service, we share data with the following categories of organisations:
- Information technology (hardware and software)
- Manufacturers, wholesalers and retailers
- Delivery and courier services
- Fraud prevention companies
Marketing Preferences
If you've told us it's OK (or unless you've asked us not to after a purchase), we will send you information about other products and services. These emails and mobile communications (such as text (SMS) and 'push' notification) provide you with information about offers, new Products and other things that we think may interest you or SwapApp customers generally.
You can change your preferences on the "My Account" section of the website or using the link provided on an email and you can opt out of receiving text (SMS) messaging alerts at any time by texting STOP to the number which appears in the relevant text (SMS) messaging alert.
International Transfers
We may transfer personal data that we collect from you to third party data processors located in countries that are outside of the European Economic Area (EEA) and to other SwapApp group companies in connection with the above purposes. Please be aware that countries outside the EEA may not offer the same level of data protection as the United Kingdom; however, we always require that third party data processors deal with your personal data in accordance with this privacy notice.
Data Retention
If you have not logged into your account for 3 years, your personal details and any photos will be deleted. We retain other minimal data for tax, anti-fraud and other purposes in accordance with our data retention policy.
Your Rights
Under the EU General Data Protection Regulation 2016/679 (GDPR) you have a number of rights you can exercise over your data. Your rights are:
- The right to receive a copy of your data free of charge (known as a Subject Access Request)
- The right to receive certain data in an electronic format that can be given to another provider (a portability request)
- The right to have data corrected if it is inaccurate
- The right to ask us to stop processing or object to processing under certain circumstances
- The right to ask us to erase data in certain circumstances
- The right to withdraw consent at any time when that is the legal basis for our processing
To discuss any of these rights, please contact Customer Services.
Security
We employ significant technical and organisational measures to guard against unauthorised or unlawful processing of your personal data and against accidental loss or destruction of, or damage to, your personal data. We believe the measures implemented by our site reduce the likelihood of security problems to a level appropriate to the type of data involved.
We have security measures in place to protect our database of Users and access to this database is restricted internally. However, there are things we can all do to help stay safe and secure online:
- Ensure no-one else uses SwapApp through your Account
- Log off or exit from your SwapApp Account when not using it
- Keep your password or other access information secret
- Use different passwords for different services you use online
- Ensure you're using the most up-to-date versions of your software
The SwapApp App
If you've told us it's OK, the SwapApp app will use various technologies to:
- Assess the performance of the app by telling us the products users are buying via the app and other similar information
- Measure the effectiveness of our marketing campaigns by tracking which campaign resulted in a user downloading the app for instance
- Provide analytics which helps us understand how people are using the app and monitor any errors that users may be experiencing. We use this information to identify how and where we can improve the user experience
Last updated: 12/5/2025
